It’s important to stand out in a crowd. I know, I know, that’s not what we heard when we were kids. Standing out was not the recommended behavior for those whose goal wasn’t to be voted class clown in their high school yearbook.
Still, as writers, it’s what publishers and marketing firms and even readers tell us our books should do. I don’t know if they are right or not, as I’ve apparently not stood out from the crowd enough to discover that answer. The New York Times has not yet come calling to make sure they spell my name right on the bestseller list.
I have discovered though, that sometimes what it takes to stand out is blunt honesty. I uncovered this tactic recently while driving around the city I live in. I don’t know how many panhandlers there are in other places, but my town has turned this into a regular job for a lot of folks. And some of them are using a very creative approach to standing out from their particular crowd. In the last few weeks I’ve seen a couple that made me take note.
One went for the “let me cry on your shoulder” approach with the following sign:
“Homeless due to poor taste in men”
Another decided to throw caution to the wind and act as if we were all his buddies. His sign read:
“I want a beer”
I didn’t stop and chat to see how their attempts at creativity worked out, but they reminded me of something my dad once told me about one of his college professors. He said sometimes they would get papers back with answers marked wrong, but out to the side they would say “OTC +1”. The professor told them he’d given them one point for “the old college try”. Hopefully these folks got a least a buck for trying to stand out from the crowd. I’d hate to see that kind of creativity go to waste.